Always thinking ahead. That's what's needed to run a business as a realtor.
For quite some time now, we have been running classes and seminars on what is needed to be a realtor in today's real estate market. When I sold my first house in 1979, the pattern for realtors was fairly standard. We were always thinking about the next deal or two, seldom about the next 200 deals. In many cases, we were desperate for the next transaction. It's just the way it was for me at least. I was, and many like me were what are called Transactional Realtors. We focused on the short term results and didn't pay too much attention to the long term future. Because of this Transactional pattern, we were highly influenced by the flow of current markets and conditions. A very reactionary state of being a realtor. Lots of ups and downs.
Today's realtors need to get away from a Transactional way of thinking. What is needed is to think and plan about the next 200 deals rather than the next 2 deals. We need to become Transitional Realtors. A Transitional Realtor runs his or her business as a business. They plan out their year or years ahead. They set up programs and systems to keep them accountable to their plans and visions. They don't get tied into the ups and downs of the daily problems and concerns of our market, instead focusing on the long term vision and work needed to achieve their goals.
The shift for me from a Transactional Realtor to a Transitional Realtor occurred when I realized I had to stop focusing so much on the next transaction. I developed confidence in my business by knowing all that was important for it's growth was the daily action, the results would look after itself if I did the work. I didn't get so tied into the next deal, instead I got tied into the quality of work I did on a daily basis. I "divorced" myself from the outcome to some degree, instead focusing on building my long term business with daily actions, systems and plans. It was a big relief for me when I made this transition.
This change caused a quantum leap in my career.
For quite some time now, we have been running classes and seminars on what is needed to be a realtor in today's real estate market. When I sold my first house in 1979, the pattern for realtors was fairly standard. We were always thinking about the next deal or two, seldom about the next 200 deals. In many cases, we were desperate for the next transaction. It's just the way it was for me at least. I was, and many like me were what are called Transactional Realtors. We focused on the short term results and didn't pay too much attention to the long term future. Because of this Transactional pattern, we were highly influenced by the flow of current markets and conditions. A very reactionary state of being a realtor. Lots of ups and downs.
Today's realtors need to get away from a Transactional way of thinking. What is needed is to think and plan about the next 200 deals rather than the next 2 deals. We need to become Transitional Realtors. A Transitional Realtor runs his or her business as a business. They plan out their year or years ahead. They set up programs and systems to keep them accountable to their plans and visions. They don't get tied into the ups and downs of the daily problems and concerns of our market, instead focusing on the long term vision and work needed to achieve their goals.
The shift for me from a Transactional Realtor to a Transitional Realtor occurred when I realized I had to stop focusing so much on the next transaction. I developed confidence in my business by knowing all that was important for it's growth was the daily action, the results would look after itself if I did the work. I didn't get so tied into the next deal, instead I got tied into the quality of work I did on a daily basis. I "divorced" myself from the outcome to some degree, instead focusing on building my long term business with daily actions, systems and plans. It was a big relief for me when I made this transition.
This change caused a quantum leap in my career.
If you could bottle the power of "divorcing yourself from the outcome" Ken, you'd make a fortune.
Posted by: Duncan Fremlin | June 19, 2009 at 07:22 AM