Sat in on our E-Myth class today facilitated by Cory Silver of our Yonge Street office. For my money, E-Myth Revisited by Michael Gerber is the best real estate business book ever written. Cory does a sensational job leading the group, encouraging discussion along the way.
Today we talked about entrepreneur behaviour, how to change or alter our way of being from a manager and technician style to a creator style. It's not as easy as one might think. Most of us are natural technicians, doers. We are good at getting "things" done once "things" are laid in front of us.
When asked, most realtors will say the best thing they enjoy about the real estate business is the process of negotiation. Face to face with clients, getting the deal done to the satisfaction of all. It is a real fulfilling experience. But that isn't really what is most important for realtors.
What realtors tend to shy away from most of all is the activity which is most important to our business. Building it. Creating it and implementing ideas. Most of us struggle with the daily processes needed to get us to the most fulfilling part of the work - negotiation.
Building your business each and every day is what matters. E-Myth Revisited presents a great blueprint for every realtor on how to run their business as a business.
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