I love that song by Fleetwood Mac, “Don’t Stop thinking about tomorrow…” Always
puts me in a great mood.
Before we look to the future, we must also take a look at the
past and the present.
Past:
· Been
an interesting ride since we last gathered here in this room 12 months ago
·
HST, continual
backlash from international market meltdown caused by debt and mortgage crisis
south of the border, and it isn’t over yet down there
·
Competition bureau fight with organized real estate –
where will it end and what will it mean?
· We
experienced an overheated
market, brought on by a backlash of pent up demand and an overemphasized
anticipation of the launch of HST
·
Although
the past does form part of who and what we are, it is simply the past and we
need to move on
Present:
· From
the beginning of our incredible summer, some in this room (not all) will say
the market has disappeared – it
hasn’t. The expectations associated with the market of the past months
and years are unfairly looked upon as “normal.” What we experienced in the past several
years is from far from normal. In fact – the market was terrible for our industry. Multiple
offers were the norm, greed from home sellers and agents came into play. An
industry which in fact acted as an easy game – opened itself up to lower,
cheaper and less realtor friendly competition.
·
We,
more or less are in an adjustment
stage for most of our markets. Sellers with a strong need or desire to
sell will soon come to the market realization and listen to the coaching from
their realtors and adjust their prices to the current markets. The current and future markets
need a professional, full time realtor more than ever.
· ·
Our fall market will be business as
usual, but not the business as we know it. If you read the press, written by people not in our industry
– you would think the sky is falling – look at some recent headlines
from local news outlets commenting on our industry.
·
Take two minutes, at each table compile a total of
buyers and sellers that each realtor expects to buy or sell with them before
Christmas, people they already know about.
·
That is the real market, not what some outsiders say – want
to know what the present market is and what the future market looks like – Ask a Realtor. I once
called Tony Wong a
writer from the Toronto Star after an article he wrote about our industry. In
my opinion, the article was completely offside – not based on what the real
market was saying – I asked Tony why he didn’t ever bother to connect with me
for info on the real market – since we were and are the leading real estate
company in the market – he didn’t have an answer – but I know the answer – my
comments don’t sell newspapers. Don’t be afraid of standing up for our industry and our market.
Future:
·
The challenge from within our industry
and outside our industry will continue to mount and gain momentum
·
CREA and our real estate boards will continue to represent us but
they will do it from a position of reaction rather than becoming the leadership
position they are saddled with. We cannot rely on CREA and TREB to set the agenda for our futures.
·
I
can see industry leaders
getting together and forming their own database of listings, best positioned to
serve our clients. Internet sites put together by industry giants from outside
our industry will continue to make an impact, but the time to sit back and
allow that to happen unchallenged
has passed. We need to set the tone for our industry and for the quality of the
people in our industry. What we do best is to serve our clients, help them make
decisions, not simply provide them in the info. Buying a house is not the same as booking a cruise out of
Miami and it’s time we took our industry back.
·
In the past, we have freely given our
listing data to companies owned by Rogers, The Star and The National Post. These owners aggregate the info (our
listings) and package them in such a way to drive hits to their sites so they
can sell advertising. What we propose to do as a company is to discontinue
supplying our listings to these and other sites and strictly control our data
so our agents and clients can be best impacted.
· The
next 5 years are crucial for our industry. We must continue to add value for our consumers and
clients. If you as an agent do not have a strong value proposition, you will forever
have to sell based on commission. And if you position yourself to sell based
strongly on commission, you will be soon out of business. (watch
video of Sharp)
·
·
One thing is clear – the time to grow
your business is now – the time to add value to what you do as a realtor has
never been more important as it is now.
Company:
· Help
you run your business as a
business.
·
Work
through our classes and coaching to help implement of a philosophy of defining
a purpose of personal
wealth development through real estate ownership
·
RE/MAX
Hallmark, the number one company through sales transactions and the number one
real estate brand in Canada will continue to lead the way in: community involvement, training,
personal growth, and we will strive to help create opportunities for all of you
to grow your business as a business.
Last year in this room, we listened while Mr. Sharpe talked
with us about his memories of Terry Fox, and the impact Terry made on his life.
Just last weekend, the Terry Fox Run took place in Toronto and around the
world, with once again the sponsorship of Mr Sharp and Four Seasons Hotels.
Terry kept a journal, and wrote about his journey across
Canada and his goal of raising Cancer awareness. Steve Nash, another great
Canadian and an outstanding Basketball player co directed a movie on the life
of Terry Fox and had this to say about Terry and his influence on his life:
“I can really relate to Terry. To me, he’s an athlete full stop.
He woke up everyday with a passion and went out and fought for it everyday. And
to read his journals, he had that self-talk of an athlete, the doubt, the fear
and insecurity. ‘Will I let people down, will I make it, can I keep going?’
Those are the things that I think athletes go through everyday,” Nash said.
The Common Thread running through happy, engaged and
successful people is passion. The excitement of being engaged is infectious to
you and everyone around you – everything
turns out better done passionately.
Jump out of your
comfort zone and watch your business and life grow.
Have a great day and year and thank you for being part of
today.
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