it's still out there, the under priced listing. Causes a lot of problems too. Just read an article from The Star this weekend by journalist Tony Wong. Mr Wong wrote about the practice some Realtors and sellers have of deliberately marketing a home at a "I can't believe it" price. All in the hope of generating activity, interest and multiple offers. Problem is, the price the home was marketed for is never one the sellers would ever dream of taking.
Why don't we call it what it really is? An Auction. In an Auction, a product or service is displayed to potential buyers and a market value is proposed as a guideline. The potential buyers assess what they think the product or service is worth, and compete to purchase it. Sometimes the seller's indicate there is a reserve bid on the property, which means it will not be sold by the seller for a price under that.
If deliberately under priced listings indicated the seller had a "reserve bid" on the property, I wonder if the activity or interest would be as strong?
Our Board cannot get involved in competition issues In other words. Our Board is powerless to do anything to influence or direct the free real estate market. But our Board can do something to direct the behaviour of Realtors in their marketing, as long as it doesn't effect the value of a property. All the Board has to do is create a process for Realtors to indicate on the MLS listing if the property has a reserve bid on it. This will save a lot of time, money and effort for many people.
In the weekend Star article, Sally Cook and Duncan Femlin clearly indicate what they think of under priced listings. Well done.
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